Nashville: A Rising Star in the Music Management Scene
There’s something truly magical about Nashville, the heartbeat of country music. Yet, the city is rapidly becoming a melting pot for all genres, and at the forefront of this change is a dynamic woman named Alex Evelyn. She’s the founder of Big Al Management, a full-service artist management and development company that’s carving out a niche in the ever-evolving music landscape.
The Journey Begins
Alex’s roots trace back to Bethlehem, Pennsylvania, but her heart and career blossomed in Nashville, where she graduated from Belmont University with a degree in audio engineering. After beginning her career as a program director at a local radio station, she grew fascinated by the intersections of marketing, data analysis, and business development. It seems this curious spirit isn’t new for Alex; her family instilled a deep appreciation for music in her from an early age. She reflected on how early experiences, like participating in school plays and the church choir, shaped her passion for performance and the creative arts.
Finding Inspiration
It’s fascinating to hear about the artists who have shaped Alex. She revealed that Dave Grohl ignited her passion for playing drums, a pathway that took her all the way to studying percussion at the Lehigh Valley Charter High School for the Arts. Another artist making waves in her life is the multifaceted Rihanna, who inspires Alex with her continuous boundary-pushing both in music and through her philanthropic endeavors.
The Birth of Big Al Management
Determined to make a mark, Alex launched Big Al Management to fill a gap she noticed in artist management. Her vision was clear: she wanted to create a boutique management company that leverages technology and strategy to empower artists at various stages of their careers. “Our commitment to evolving alongside our changing industry allows us to identify and support artists we feel can make an impact with fans regardless of genre,” she said. This tailored approach helps artists navigate their unique paths with precision.
Breaking Barriers
However, Alex’s journey has not been without its challenges. She candidly discussed the hurdles of being a woman in a traditionally male-dominated field, often encountering outdated gender biases. Yet, she finds hope in the rising number of female executives, like Martha Earls and Sylvia Rhone, who are changing the face of the music industry.
Spotlight on Emerging Artists
Within her roster, Alex is excited about the evolution of artists like Camille Parker, who is creating a new genre dubbed Southern Pop, and Ysa, an alternative R&B artist who has gained critical acclaim. With shows popping up on Netflix and Hulu, it’s clear that Alex’s keen ear for talent is paying off. She’s also keen to watch artists like Sadie Fine, Bren Joy, and Hero The Band, who are making waves on the music scene.
Outside the Studio
When she’s not busy shaping the careers of talented musicians, you can find Alex indulging in her hobbies. “I’m a big video game player,” she admits with a smile. Recently, she’s picked up golf, embracing the challenge on the course. “No dream is crazy if it’s meant to be,” she adds, a motto that clearly resonates with her career and passions.
Wrapping Up
As we enjoy amazing food and lively music in Nashville, Alex Evelyn shows that with drive and creativity, our beloved city is in excellent hands. From Chick-fil-A meals to soaking in tunes at local venues like AB Hillsboro Village, she truly embodies the spirit of Nashville. The winds of change are blowing favorably, thanks in part to inspiring figures like Alex.
