Nashville Welcomes Gigi Pip and Two Roads Hat Co. to Nashville Yards
Nashville, the vibrant capital of music and culture, is gearing up to welcome a stylish new addition to its shopping scene! Southwest Value Partners, the owner and developer of the bustling Nashville Yards, recently announced an exciting opening that will take place in March 2025. Say hello to Gigi Pip and Two Roads Hat Co., two brands renowned for their fashionable hats and headwear.
A Dream Turned Reality
The story of Gigi Pip is truly inspiring. Founded nearly a decade ago by Ginger Parrish, a designer and mother of three boys, the brand was born out of a personal challenge. Ginger found it difficult to find stylish and high-quality hats designed specifically for women. What started as a quest for the perfect hat turned into a successful brand that embodies confidence and style. Today, Gigi Pip is a nationally recognized purveyor of chic headwear.
Over the years, Gigi Pip has evolved, adding a variety of accessories like bags and sunglasses, and in response to the growing demand for stylish headwear among men, it launched its menswear line, Two Roads. This new venture is set to cater to the modern man looking for timeless designs that are both aesthetic and affordable. What excites fans the most is that this flagship store in Nashville will be the first of its kind outside of Salt Lake City.
The Perfect Location
Why Nashville, you might wonder? According to Ginger Parrish herself, Nashville Yards is the ideal location for Gigi Pip’s flagship store. “It sits in the heart of Music City,” she shared enthusiastically. The decision to open a store here was easy, especially with an already amazing customer base in the area. Ginger exclaimed her thrill at the opportunity, promising a delightful shopping experience that combines their full product line with exclusive offerings and a world-class custom hat bar.
The two brands will share more than 2,000 square feet of space at the base of The Everett, one of the highly anticipated residential towers in Nashville Yards. Each store will have its own entrance, but they will be connected by that much-talked-about custom hat bar, where shoppers can collaborate with experts to create their unique hats, selecting from various styles, shapes, sizes, and accessories.
More Than Just Shopping
What makes Gigi Pip and Two Roads even more special is their commitment to not just sell hats but to foster community vibes through curated events at their new location. Plans are underway to host live music performances and special gatherings for their clients. After all, Nashville is all about music and connection!
Cary Mack, Managing Partner at Southwest Value Partners, expressed his excitement about the new brands joining the Nashville Yards family. “Gigi Pip and Two Roads are known for their classic, timeless hats, and the cool, confident vibe of their loyal customers. We are excited to have them on board and to see the destination shopping experience they will bring to Music City,” he stated.
Fashion Forward
For those wondering what to expect from Gigi Pip, their collection features a wide range of stylish hats including wide and short-brim designs, felt and straw options, fedoras, ballcaps, and cozy beanies. It seems like whatever the setting, there’s a perfect headpiece waiting for each Nashville resident or visitor!
So, mark your calendars for March 2025 when Gigi Pip and Two Roads Hat Co. will officially set up shop in Nashville Yards. Whether you’re a hat lover or just curious about the latest fashion trends, this is going to be one shopping experience you won’t want to miss!
