Interview with Jason Covington from Velox Valuations: Bringing a Modern Appraisal Approach to Nashville

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At HERE Nashville, we’re all about bringing you insights from local leaders, entrepreneurs, and businesses making waves in our city. Whether you’re a real estate professional, small business owner, or someone shaping the future of Nashville, we want to share your story.

Recently, we sat down with Jason Covington, owner of Velox Valuations Nashville, to dive into how he’s modernizing the real estate appraisal industry with technology, efficiency, and a fresh approach.

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As Nashville’s real estate market continues to expand, the demand for accurate, efficient, and tech-driven appraisals is greater than ever. Velox Valuations has been at the forefront of modernizing the appraisal process, and with the launch of its Nashville franchise, the company is poised to make a significant impact on the local market.

We sat down with Jason, the franchise owner of Velox Valuations Nashville, to discuss his journey, the company’s unique approach, and his vision for the future of appraisals in Music City.

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About Jason Covington

Jason Covington, a leading Nashville real estate appraiser and founder of Velox Valuations, brings a modern approach to home appraisals. Bringing over 26 years of experience in the real estate industry. As a Certified Residential Appraiser, he has held various roles, including loan officer, AMC owner, and regional bank appraisal manager. Jason has served on the Board of Directors of the National Association of Appraisers (NAA), actively contributing to the profession’s growth and development. His deep understanding of Nashville’s diverse real estate market enables him to deliver accurate, data-driven appraisals tailored to the unique needs of homeowners, investors, and businesses in the area.

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HERE Nashville: What motivated you to join Velox Valuations and establish a franchise in Nashville?

Jason:

“I’ve always had a passion for real estate and appraisals, so when the opportunity with Velox Valuations came up, it felt like the perfect fit. Nashville is a fast-growing, dynamic city, and I wanted to be part of that growth while bringing a modern, tech-driven approach to appraisals. But what really motivated me to take this step was my experience over the last six years as an appraiser. I’ve seen firsthand how Velox operates behind the scenes—how the decision-makers think, the strategies they implement, and the way they keep appraisers ahead of the curve. Time and time again, those principles have put appraisers in a position to win. That consistency and proven track record of success made me trust the backbone of the brand. Now, as a franchise owner, I get to take those same strategies and apply them in my own business, ensuring that both my clients and my team have the best possible foundation for success. Beyond growing my own business, I’m also excited about mentoring the next generation of appraisers and helping them build thriving careers. Bringing this expertise, innovation, and passion to my hometown of Nashville just felt like the right move—and with Velox, I know I’m set up to keep winning.”

Nashville’s rapid real estate growth presents both opportunities and challenges. For Jason, joining Velox was about more than just running a business—it was about providing a new level of service in an evolving market. With a proven system, cutting-edge technology, and a forward-thinking approach, Velox offered the ideal foundation for success.

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HERE Nashville: How does Velox Valuations differentiate itself from other appraisal firms in the industry?

Jason:

“What sets Velox Valuations apart is the appraiser-direct model, which was a huge draw for me in joining this franchise. Unlike traditional firms where communication is often routed through third parties, at Velox, I work directly with lenders and clients, creating a more efficient, transparent, and personalized experience. This direct line of communication not only speeds up the process but also builds stronger relationships and trust, which is something I really value. Beyond that, Velox provides the infrastructure and support that allows me to focus on doing what I do best—appraising—while also giving me the tools to grow my business in ways that wouldn’t be possible on my own. The combination of cutting-edge technology, strong industry connections, and a network of like-minded professionals makes a real difference. I wanted to be part of a firm that prioritizes both efficiency and personal service, and Velox delivers on both.”

The traditional appraisal process often involves multiple layers of communication, which can slow things down and create frustration for clients. Velox eliminates those inefficiencies by connecting appraisers directly with clients and lenders, ensuring faster turnaround times and better service. This streamlined approach allows for more accuracy, accountability, and a stronger client-appraiser relationship.

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HERE Nashville: What specific tools and technologies does Velox Valuations provide to modernize the appraisal process?

Jason:

“At Velox, we’ve embraced technology to make the appraisal process smoother, faster, and more accurate for everyone involved. We use a combination of cloud-based platforms, automated data analytics, and custom-built tools to improve efficiency and service quality. These tools help our appraisers analyze data more effectively, stay ahead of market trends, and deliver timely, precise appraisals. But it’s not just about technology—we also put a huge focus on training and mentorship. Every appraiser at Velox is equipped to handle both traditional and modern appraisal methods, ensuring they feel confident no matter what type of assignment comes their way. We’ve built firm-wide systems that give everyone access to the same cutting-edge tools, so we can all work seamlessly while maintaining top-notch accuracy and transparency for our clients. Beyond the tech, one of the biggest advantages of Velox is the opportunities it creates for appraisers. As an employee, you get exposure to a wide range of clients, strengthening connections that an independent appraiser might not have access to. This opens up new avenues for growth, helps build long-term success, and ultimately allows us to make a bigger impact in the industry. At the heart of Velox is an entrepreneurial mindset. I know firsthand what it’s like to feel the fear of running a business, but I’ve learned to channel that into motivation. It’s about pushing forward, adapting, and embracing new opportunities instead of shying away from them. That’s what we’re building here—an environment where technology, training, and strong industry relationships come together to help appraisers succeed and thrive.”

Technology is transforming the real estate industry, and Velox Valuations is leading the way in the appraisal space. By leveraging automated data analytics, cloud-based platforms, and proprietary tools, Velox ensures its appraisers stay ahead of market trends and deliver highly accurate and timely valuations.

Beyond the software, Velox places a strong emphasis on training and mentorship, ensuring that every appraiser is fully equipped to adapt to new tools and methods.

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HERE Nashville: How do you see the real estate market evolving in Nashville, and what role does Velox Valuations play in that evolution?

Jason:

“Nashville’s real estate market is moving at such a fast pace right now—there’s a lot of new construction, more people relocating here, and growing demand across both residential and commercial spaces. With all these changes, it’s more important than ever to have appraisals that are not just accurate, but able to keep up with the shifting landscape. I’ve seen firsthand how valuable it is to have technology on our side to make sure we’re providing timely, reliable appraisals that really reflect what’s happening in each neighborhood.”

With increasing home prices, rising demand, and an influx of out-of-state buyers, Nashville’s real estate market is evolving rapidly. Appraisals play a crucial role in ensuring fair and accurate valuations, especially in a market that sees constant fluctuation. Velox Valuations is uniquely positioned to provide real-time, data-driven appraisals that reflect the true value of properties in a fast-moving environment.

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HERE Nashville: What specific services does Velox Valuations offer to clients in the Nashville area?

Jason:

“In Nashville, we provide a wide range of appraisal services—everything from residential to commercial and industrial properties. Whether someone needs a traditional appraisal or something a bit more specialized, like for an investment property or a high-value home, we’ve got them covered. We also understand that sometimes timing is everything, so we offer fast-turnaround appraisals when quick insights are needed for a decision or transaction. What I love about Velox is that we don’t just focus on speed—we make sure we’re delivering accurate, reliable information right when it’s needed.”

Velox’s diverse range of services makes it a one-stop solution for all appraisal needs. From single-family homes and commercial spaces to investment properties and luxury homes, Velox provides comprehensive and reliable appraisals for a variety of clients, including homeowners, investors, and lenders.

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HERE Nashville: Can you discuss your involvement with the National Association of Appraisers and how it has influenced your professional development?

Jason:

“Serving on the board of the National Association of Appraisers (NAA) has been a truly eye-opening and rewarding experience. It’s given me a chance to step back and look at the bigger picture of the appraisal industry—not just through my own lens, but through the eyes of other professionals who are equally passionate about driving positive change. The NAA has kept me on my toes, staying ahead of regulatory shifts and industry trends, and I’ve had the chance to build relationships with others in the field who are committed to the same standards of excellence. It’s been a big influence on my approach to leadership, and the insights I’ve gained continue to shape how I lead. Ultimately, it’s reinforced my belief in continuous improvement and keeping the industry moving forward, and that’s something I’m proud to contribute to.”

Being actively involved in the NAA allows Jason to stay ahead of industry trends and regulatory shifts, giving him a broader perspective on how to improve and modernize appraisal services. This leadership role also aligns with his commitment to mentorship and industry growth, ensuring that the next generation of appraisers is well-equipped for success.

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HERE Nashville: How do you plan to leverage your local expertise to meet the unique needs of Nashville’s rapidly evolving neighborhoods?

Jason:

“Having lived and worked in Nashville for years, I’ve developed a deep appreciation for the city’s diverse neighborhoods and the unique qualities each one brings to the table. From the historic charm of East Nashville to the exciting growth happening in areas like West End, I’ve seen firsthand how the market is constantly evolving. I’m proud to serve these communities and bring a tailored approach to our appraisals, making sure we capture the true essence of each area. I want to make sure our appraisals aren’t just numbers on a page but reflect the character and potential of the properties we evaluate. With my local knowledge, I’m committed to staying ahead of market trends and providing clients with the most relevant, accurate insights possible.”

Nashville’s neighborhoods each have distinct trends, pricing factors, and development patterns. Jason’s local expertise allows Velox to provide hyper-local, highly accurate appraisals that capture the true value of each property—far beyond what basic market data can provide.

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HERE Nashville: What advice would you give to someone considering a career in real estate appraisal?

Jason:

“If you’re someone who enjoys problem-solving, has a sharp eye for detail, and likes the balance of working independently while being part of a team, then real estate appraisal can be an incredibly rewarding career. My biggest piece of advice would be to find a mentor early on. Having someone experienced to guide you through the ins and outs of the job can really make a difference in your growth. And don’t be afraid to embrace the tools and technology that are shaping the future of the industry—it’s evolving fast, and those who are open to adapting will have a strong advantage. Above all, remember that accuracy and integrity are key. Building trust with your clients is the foundation of long-term success in this field.”

Real estate appraisal is a rewarding career for those who enjoy market analysis, problem-solving, and working independently. With the industry rapidly evolving, embracing mentorship and technology can give new appraisers a major advantage.

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HERE Nashville: Can you share a memorable experience from your career that has shaped your approach to appraisals?

Jason:

“One of the biggest lessons I’ve learned in my career is the value of stepping outside my comfort zone. Some of the most defining moments have come from taking on assignments that were unfamiliar or felt like they might be over my head. These challenges forced me to learn, adapt, and grow in ways I never expected. Every time I’ve tackled an appraisal that pushed my limits—whether it was a complex property type or a new market I wasn’t as familiar with—it’s helped me build confidence, expand my expertise, and break down the fear of the unknown. These experiences have shaped my approach, making me more willing to take on difficult jobs and say “yes” to opportunities that might have seemed daunting in the past. They’ve strengthened my ability to problem-solve, made me a more well-rounded appraiser, and ultimately helped me advance my career. Taking on tough assignments isn’t just about gaining knowledge—it’s about building resilience, character, and the mindset needed to keep moving forward.”

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HERE Nashville: What are your future goals for Velox Valuations in the Nashville market?

Jason:

“Looking ahead, my goal for Velox Valuations in Nashville is to continue expanding our presence in the market while maintaining the highest standards of service. We want to be the go-to appraisal firm for individuals, businesses, and real estate professionals who need fast, accurate, and reliable appraisals. I’m also excited to continue building our team of talented appraisers and mentors, ensuring that we’re creating a sustainable future for the profession in Nashville. Ultimately, I want Velox Valuations to set the standard for what modern appraisals should be.
In addition, I’m determined to take over the whole market and establish Velox as the only firm handling appraisals in Nashville. My focus is on being the best—letting our conduct, professionalism, and reputation shine through as we grow. As we continue to expand, I want to create a culture where the values of reliability, trust, and excellence are the foundation, ensuring that our clients know they can always count on us.”

With a commitment to innovation, professionalism, and client service, Velox Valuations is set to become the leading appraisal firm in Nashville. As the city’s market continues to expand, Jason and his team are ready to set the standard for what modern appraisals should be.

📍 For more information or to schedule an appraisal, visit Velox Valuations today.