ONErpm’s Jenna LoMonaco Highlights New Strategies for Artist Success in Nashville’s Evolving Music Scene

Exciting Insights from ONErpm’s Head of US Marketing, Jenna LoMonaco

In the lively city of Nashville, a hub for music lovers and artists alike, we recently had a fascinating conversation about the future of music distribution and marketing, led by none other than Jenna LoMonaco. As the Head of US Marketing for ONErpm, Jenna has spent over 15 years carving her path in the competitive music industry. From her beginnings in audio production and public relations with Girlie Action to leading digital marketing teams at renowned labels like Island and Glassnote, Jenna’s journey is as dynamic as the industry itself.

A Walk Down Memory Lane

Jenna kicked things off by reflecting on her early career days. She shared how her passion for music began long before she stepped into the professional arena. “I’ve always loved music,” she said with a smile. “It felt like second nature to dive into audio production.” Jenna’s experiences in audio production equipped her with the technical skills that would later become invaluable as she transitioned into marketing. These insights allow her to bridge the gap between artists and their audiences.

Marketing in a Digital Landscape

Now, as the head honcho of ONErpm’s US team, Jenna is at the forefront of navigating the ever-changing digital music landscape. She shed some light on the strategies they use to break new artists and enhance their visibility through digital streaming platforms, known popularly as DSPs. “The digital landscape is constantly evolving, and we have to adapt accordingly,” Jenna explained. “We focus on tailored marketing strategies to make our artists stand out.”

Interestingly, Jenna emphasized the importance of using data to inform decisions. “Understanding the audience is crucial. We analyze streaming data and audience engagement, which helps us craft messages and campaigns that resonate with listeners,” she noted. The ability to pivot operations based on real-time feedback has been a game-changer for new acts trying to break into the industry.

ONErpm’s Unique Philosophy

What sets ONErpm apart from other players in the music distribution sphere? Jenna was eager to share. The company prides itself on having a artist-first philosophy, which prioritizes the musicians’ needs and helps them retain creative control over their work. “We’re not just about distributing music; we’re about building careers,” she remarked. This core philosophy has solidified ONErpm’s reputation as a supportive partner for artists spanning various genres.

Nashville’s Musical Diversity

Considering that ONErpm is home to an array of Nashville artists, Jenna mentioned that this melting pot of influences offers great opportunities. “We have country artists, pop stars, hip-hop musicians, and everything in-between. This diversity enhances our marketing strategies,” she stated. The incorporation of various genres allows ONErpm to experiment with different marketing tactics, ensuring that each artist’s personality shines through in their promotional efforts.

Looking to the Future

As we wrapped up the conversation, Jenna shared her excitement for the future of music and ONErpm’s role in it. “The landscape is changing rapidly, and I’m thrilled to be working with an incredible team to explore new possibilities,” she said. With her extensive expertise and ONErpm’s innovative spirit, the company is all set to continue thriving and supporting both new and established artists alike.

The knowledge Jenna shared reminds us that in the ever-evolving world of digital music, there’s always something exciting on the horizon. For aspiring musicians in Nashville and beyond, ONErpm’s marketing strategies and commitment to artist development could very well be a roadmap to success.