Nashville Honors Julie Sturdivant as a Music Industry Leader

News Summary

Julie Sturdivant is set to be recognized at MusicRow’s Rising Women on the Row event on March 20, 2025. A notable Music Brand Partnerships Executive, Sturdivant’s work highlights her commitment to fostering strong relationships in the music industry, from her impactful partnerships to her dedication to balancing work and family life. Her journey from LaVerne, California, to Nashville exemplifies the blend of passion and hard work essential for success in the dynamic world of music.

Nashville Celebrates Julie Sturdivant: A Rising Star in the Music Industry

Nashville is buzzing with excitement as Julie Sturdivant gears up to be recognized at the much-anticipated MusicRow’s Rising Women on the Row class of 2025 event. Set to take place on March 20 at the Omni Nashville Hotel, this event will honor the incredible contributions of women in the music industry, and Sturdivant’s achievements make her a standout candidate for this recognition.

From LaVerne to Music City

Originally hailing from LaVerne, California, Sturdivant’s love affair with music began thanks to her father’s passion for country tunes. She dove headfirst into the industry with her first break as an intern at Clear Channel Radio, where she earned the playful nickname “Julie the Intern.” This experience opened the door to countless opportunities and cultivated her unyielding passion for music and marketing.

Building Bridges in Brand Collaborations

Fast forward to the present, and Julie Sturdivant is now a notable Music Brand Partnerships Executive at the Creative Artists Agency (CAA) in Nashville. Her impressive portfolio features collaborations with household names like Jelly Roll, Cody Johnson, Keith Urban, and Kelsea Ballerini. She has played a pivotal role in orchestrating major partnerships that have made waves in the music industry over the last year.

Some of her standout achievements include:

• Jelly Roll’s multi-year deal with HeyDude shoes, showcasing the unique synergy between the artist and the brand.
• Warren Zeiders’ ambassadorship with Wild Turkey’s 101 Bold Nights, merging music with an adventure-seeking lifestyle.
• Koe Wetzel’s collaboration with Rock & Roll Denim, further bridging the gap between style and sound.
• Charley Crockett’s campaign with The Alamo Foundation, highlighting community connections.
• Aaron Watson’s Texas-sized Super Bowl commercial with HEB, representing the heart of Texas culture.

A Career Built on Innovation

Julie’s career trajectory began on air at KOST 103.5 in California, and as her skills blossomed, she made a big move to Universal Music Group-Interscope Records. There, she worked on campaigns featuring iconic artists like Lady Gaga and the Black Eyed Peas. Her time at Marbaloo Marketing helped her carve out a reputation for innovative marketing practices, spanning over a dozen years and several different aspects of the industry.

The Heart of Relationships

In her current role, Sturdivant emphasizes the significance of relationships within the music industry. For her, success is often intertwined with fostering genuine connections. Her collaboration with Jelly Roll and his brand partnership is a prime example of this approach, driving home the importance of authenticity in every deal.

A Balancing Act

As a proud mother of two, Sturdivant also emphasizes the importance of striking a balance between her dynamic career and family life. She actively sets boundaries to ensure that her professional achievements do not overshadow her commitment to her family. Support from her husband and parents has proven invaluable as she navigates her way through the complexities of the music business.

Advice for Aspiring Professionals

Sturdivant’s journey has equipped her with invaluable insights. She believes in the power of proactive engagement and suggests that aspiring professionals in the industry should not fear rejection. Seeking out connections and always striving to be a little better than yesterday is the mantra she lives by.

Inspiring Future Generations

As she prepares to accept her honor at the Rising Women on the Row event, Julie Sturdivant serves as a beacon of inspiration for the next generation of music executives. Her story shows that with passion, hard work, and a strong network of support, anything is possible in the fast-paced world of music.

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Additional Resources

• MusicRow: My Music Row Story – CAA’s Julie Sturdivant
• Forbes: Dolly Parton on Facebook Partnership
• MusicRow: 2025 Rising Women on the Row Honorees
• Google Search: Julie Sturdivant
• Pollstar: Clint Wiley, Julie Sturdivant Join CAA