Nashville Wellness Scene Expands with Recent Acquisition
Nashville is buzzing with excitement as the owner of Urban Sweat, a popular wellness service and sauna therapy provider, has just announced a significant acquisition. Kristen Nicholson, who has made a name for herself in the local wellness community, has officially acquired CYL, a sauna studio located in Green Hills, as well as its franchise brand that boasts ten businesses spread across several states including Colorado, Kentucky, Tennessee, Texas, Michigan, Missouri, and Oklahoma.
Details of the Acquisition
While the financial specifics of this deal were kept under wraps, the announcement has sent shockwaves of positivity through Nashville’s wellness community. With the acquisition, Urban Sweat will rebrand all ten CYL studios, including the Green Hills location, merging two formidable names in the sauna therapy industry.
Kristen Nicholson is no stranger to the wellness world. She launched her original Urban Sweat studio in The Nations back in early 2022. The studio quickly gained popularity for its various wellness services, including sauna therapy, and for promoting an overall culture of self-care. Not long after, she expanded her reach with a franchise in Wedgewood-Houston, operated by the dynamic duo of Lindsay and Braden Manifold.
New Beginnings for CYL
Founded in 2014 by Kayla O’Nan, CYL has carved a niche in Nashville’s wellness scene. O’Nan was previously running the Green Hills location and had successfully franchised the other nine studios. With Nicholson at the helm post-acquisition, Urban Sweat now takes charge as the franchisor of those nine studios and assumes ownership of the Green Hills location. This marks an exciting new chapter for the CYL brand, aligning it with Urban Sweat’s vision for holistic health and community engagement.
A Shift in Career Paths
For Nicholson, this acquisition isn’t just a business move; it’s deeply personal. “CYL is where I fell in love with sauna therapy and found the inspiration to pivot my career from corporate healthcare to promoting self-care,” she shared in the press release. Her passion for wellness is evident and continues to grow as Urban Sweat expands its reach. With this merger, she aims to foster a sense of community among those who share a love for sauna therapy, while also inviting new clients to join in.
Future Prospects
Looking forward, Urban Sweat doesn’t intend to slow down. There’s a new franchise on the horizon, set to open in Nolensville by the end of this year. Brooke and Marlon McCorvey will be the faces behind this exciting new location. It’s clear that Nicholson has a vision for expanding wellness services in and around Nashville.
As the wellness industry continues to evolve, especially with services focusing on self-care becoming more mainstream, Nicholson’s initiatives couldn’t come at a better time. With her dedication to promoting everyday wellness through sauna therapy, she’s not only expanding her business but also enriching the lives of many people in the Nashville community.
A Community Focus
With the rebranding of CYL locations to Urban Sweat, users can expect the same warmth and care they have come to love, but with an added layer of enhanced community integration. Nicholson emphasized the importance of building solidarity around the life-changing benefits of sauna therapy and is eager to share these experiences with others.
The acquisition of CYL marks a significant milestone in Nashville’s wellness journey. With her passion and commitment, Kristen Nicholson is paving the way for a healthier, happier Nashville. Keep an eye out for new openings and community events that Urban Sweat will undoubtedly roll out, as they continue to inspire others on their self-care journeys.
