Exciting New Retail Experience Coming to Nashville’s 12South Neighborhood
Nashville is about to welcome a unique and thrilling addition to its iconic 12South neighborhood. In partnership with country music superstar Luke Bryan, Jockey International, Inc. is set to open Coopers 12South, a retail store like no other. This innovative space will combine the rich music culture of Nashville with the great outdoors, creating a welcoming environment for locals and tourists alike.
A Place to Gather and Celebrate
Coopers 12South, located at 2605 12th Ave. S, promises to be more than just a shopping destination. As guests step inside, they will find themselves immersed in an experience that honors Nashville’s music scene while celebrating Luke Bryan’s passion for nature and outdoor activities. This is a collaborative effort to create a community hub that encourages gathering and connection.
The idea behind the store is to blend Nashville’s vibrant culture with the spirit of family, tradition, and community that Jockey cherishes. As the brand’s president and COO, Mark Fedyk, shared, “We are thrilled to collaborate with Luke and bring an immersive, lifestyle-first store to the 12South community that creates a distinctive experience for our guests.” You can sense the excitement and enthusiasm coming from the Jockey team!
What to Expect
Coopers 12South will feature a range of innovative experiences, from local artisan workshops to exclusive merchandise. Shoppers will be able to browse the limited-edition Jockey Outdoors™ by Luke Bryan Collection alongside quality-crafted clothing that takes inspiration from the very essence of Nashville’s music scene. Each element of the store promises a sensory delight, with immersive LED walls, unique art installations, and carefully curated goods from local designers.
This store isn’t just about shopping; it’s about exploring and experiencing. The fusion of trendy and classic styles will invite guests to discover items that resonate with the spirit of Nashville. Plus, there will be a focus on showcasing the pioneering legacy of Jockey’s founder, Reverend Samuel T. Cooper, who started the company in 1876.
Community Engagement and Local Flavor
What makes Coopers 12South especially unique is its commitment to community engagement. There will be local artisan goods and handcrafted items available, providing a platform for up-and-coming artists and designers to share their talents and connect with a wider audience. As Luke Bryan enthusiastically stated, “What an honor to not only shine a light on the outdoors I love to sing about and live every day but also offer a place for many others to share their visions and passions.”
Guests can also take a break from shopping and relax in the inviting outdoor patio area, which is designed to be a laid-back space for people to enjoy refreshments and soak in the ambiance of the vibrant 12South district. It’s not just a store—it’s a community gathering space!
Designed with Care
The store will be crafted by Mark Simmons, a renowned interior designer with deep roots in Nashville. Working alongside his associate, Alli Roberts, Mark’s designs will reflect the community’s unique vibe, making sure that everything about the store feels like a natural fit for 12South.
Looking Ahead
As Jockey continues to establish its presence in Nashville, including a new satellite office opened in June 2024 at Fifth + Broadway, they remain committed to building meaningful relationships within the local community. The excitement is palpable as we approach the store’s grand opening, which is expected to take place in late November.
In conclusion, Coopers 12South is shaping up to be an extraordinary blend of culture, community, and commerce that Nashville can proudly call its own. From the merchandise to the atmosphere, everything is designed to embrace the essence of this vibrant city. We can’t wait to see how it all comes together and, more importantly, to experience it ourselves!
