Paige Parker Shatters Glass Ceiling with Happenstance Whiskey: A Women-led Revolution in the Bourbon Industry

Meet Paige Parker: A Pioneer for Women in Whiskey Business

Proudly breaking industry barriers is the exceptional Paige Parker, Founder and CEO of Nashville’s only 100% women-owned and operated whiskey company, Happenstance Whiskey. Transitioning from her career at the beer giant Anheuser-Busch to the world of whiskey, she was inspired by the lack of female role models in the bourbon industry and aspired to create a premium whiskey experience. Today, her journey has led the creation of a team completely comprised of women. Happenstance Whiskey should be on everyone’s radar, whether you’re a committed whiskey aficionado or a champion of women in business.

A Bourbon for Women, By Women

Most people are astonished to learn that 40% of all bourbon drinkers are women. As a bourbon consumer herself, Paige aims to craft a beverage that is more approachable and possesses the flavor profile that women desire. Paige envisioned Happenstance as a Cabernet-style bourbon: a robust, smooth, and naturally sweet spirit.

What makes Happenstance Whiskey stand out in Nashville is the heart of its operation – an all-women team. Brimming with passion to celebrate life’s spontaneous moments, the Happenstance team endeavors to create the most wonderful whiskey-drinking experience, with a twist of modern Nashville.

Happenstance Whiskey is versatile for any style, be it neat, on the rocks, or in a cocktail. But for first-time consumers, it is highly recommended to appreciate it in its neat state to truly savor the natural flavors.

An Ironic Fashion Statement

Did you know that the visionary behind the Happenstance Whiskey empire owns more cowboy boots than sneakers! Talk about a statement that screams modern, elevated whiskey experience!

A Toast to the Unpredictability of Life

The best piece of advice Paige ever received was, “Fear kills more dreams than failure ever.” As an entrepreneur, she is no stranger to overcoming fear. She encourages everyone not to let fear hinder one’s ability to share their dreams with the world. So do not be afraid to take chance because, who knows, it might lead to the birth of another Happenstance.

Women Leading the Way

Parker’s journey showcases the inspiring work women are doing in Nashville and beyond. Her mantra of creating a company that is entirely women-owned and operated is certainly inspiring, and we look forward to seeing more female leaders like Paige step up, change the game, and leave their indelible mark.

As Paige Parker toasts with her glass, we are reminded of the beautiful moments that happen by chance – it accurately mirrors the birth of Happenstance Whiskey.


Author: HERE Nashville

HERE Nashville

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